| 1) Do you remember any Coca Cola poster advertisements? |
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2) From memory, what do you think stands out most from coke poster ads??
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3) After viewing these images from this link, now what do think stands out most from Coke poster ads?
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| 4) The colour red is the main factor that distinguishes Coke ads from other soft drink ads. How much do you agree with the above statement?
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| 5) After viewing the Coke commercial. What is the dominant feeling after viewing the Coke commercials?
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| 6) Next time you decide to purchase a softdrink, will you buy Coke? |
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| 7) Has the ads influenced your purchasing decision in any way? Rank the amount of influence.
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| 8) After viewing the Pepsi commercial, can you notice a difference in advertising?
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If ‘NO’, go to question 10.
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| 9) If yes, what difference(s) can you note? You can choose up to 3. |
Endorsement
Colour
Feelings Generated
Format / Style Of Presentation
Music
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| 10) Next time you decide to purchase a softdrink, will you buy Pepsi? |
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